A brand refresh for the awards run by the All Japan Advertising Federation, which is celebrating its 70th anniversary. The key visual was developed with the typography of the initial letter "A" of "Advertising," which is an image of a sail catching the wind. The poster also features part of the award's name in Japanese as a sail.

The key visual is the typographic "A", the initial letter of "Advertising", which takes the image of a sail catching the wind. From this visual we created certificates, posters, and videos the all decorating the venue under the theme of "Advertising is Wind”.

The poster is a typography made of Chinese characters and designed sails. A specially processed hole on the poster, taking the shape of the Kanji characters was made to express the name of the award and to create a poster that catches the wind.

The awards ceremony enlightened by its trophy was a great success. The event left a huge impact on the visitors, the award winners, and all the participants who were delighted by the new atmosphere. This initiative brought a fresh wind toward the brand and was featured in various news outlets, including PR TIMES and AdverTimes.