The action introduced Grey Social Link and its pioneer service (advisement on cultural/social marketing investment) to the Brazilian market.

Companies became aware of the opportunity to invest, at no additional cost, part of their income tax money in causes chosen by them.Hundreds of meetings were arranged. Average investment per company was estimated in R$ 100.000,00, accounting for a total income of R$ 4.800.000,00 and a revenue of R$ 720.000,00 (15% fee on the fund raising) to Grey Social Link (ROI of 9.636%).