UNICEF tasked us with addressing the discrimination against females in China. In rural areas as few as 65 females are born for every 100 males (the worldwide average is closer to 98 females for every 100 males). The issue is that while females are loved, the one-child policy favours parents choosing males to secure family success. To begin correcting this mentality, the campaign “Equality Creates Opportunity” was created. The dreams and aspirations of common girls are portrayed, with the intent of showing that given the chance, girls can make significant and meaningful contributions to families and society.