PPC faces stiff competition in Africa from other cement manufacturers and importers. The strengths of the brand that we had to communicate were its African heritage and the positive impact the brand is having for society in the continent.

Using an elephant on the calendar cover, such as in used in PPC Ltd.’s logo to demonstrate strength and African heritage, we shaped it into the form of the African continent. Within their national borders, each country was illustrated in a manner celebrating their beauty, heritage and PPC’s involvement in the uplifting of their societies.

The story of PPC’s involvement across the continent was told with 2,000 calendars distributed to clients, offices and factories.