Cannes Lions

AFRICAN HIV CRISIS FUNDRAISING

GREY WORLDWIDE, Dusseldorf / ACTION MEDEOR / 2005

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Hospital's birth station. A nurse puts a baby into a bed. On the beds is a name tag. Camera travels along the rows. The last baby has a tag on its toe. Super: Every 6th HIV infection in Africa occurs during birth. The medication to prevent this costs 38 EUR.

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