As the budget was quite small, we tried to come up with an idea that is inexpensive on the production side, but was could be seen throughout the city. That’s how we came up with the idea of using only black adhesive tape and the walking figure in traffic lights as a "testimonial". In this way we direct peoples attention to the dreadful danger of landmines with little expenditure.

The promotion was a great success: During the promotion period, clickrates increased by 42% and we had numerous positive feedback on the promotion.