HelpAge India, a non-profit organization working for the welfare of the elderly, wanted to tell old people that they would be cared for at every step through an innovative medium.

We took an object that most old people depend on everyday - their walking stick and redesigned it. The handle of the stick was made to resemble a human hand with the helpline number of HelpAge India printed on it. These were given to old people registering with HelpAge India.

The stick gave the old people physical support and the helpline number assured them that care was only a call away. This assurance instilled a sense of hope in them. It was a beginning and a right step towards improving their general well being. Whether it improves their health and reduces diseases will be seen in time to come.