Cannes Lions

AGENCY

MORTIERBRIGADE, Brussels / MORTIERBRIGADE / 2012

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Overview

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Overview

Description

we are mortierbrigade, an independent agency in the heart of Europe. Attracting young talent is one of the main goals of our agency. We get quite a few requests by creative interns from all over the world to do an internship.But often the paperwork and visa are a hassle, and short-term housing is very expensive.

So we transformed an empty building next to our office into a hotel: the mortierbrigade hotel for international creative trainees

Execution

We created our own medium: we transformed an empty building next to our office into a hotel - the mortierbrigade hotel for international creative traineesThe hotel has 3 magnificent suites. But you can’t book them: you need to earn a place.Trainees start at the ground floor, in the spacious 'Tent for Two'; if the trainees perform well, they move up to the first floor into 'The Cabin in the Woods'. If they produce excellent work, they are promoted to 'The Royal Suite'. (Worst case scenario: the basement.)Trainees can book online by entering their online portfolio on the hotel website.Our creative directors decide whether the trainees are allowed or not.

Outcome

The hotel opened in December 2011.Demands from all over the world are coming in.The hotel is already fully booked until December 2012.Our agency got some great exposure within the advertising industry and beyond.- Online: More than 2.000 tweets and 100 online articles from Springwise, Ads of the World to Time Magazine.- TV: SBS Belgium (VT4), TV Brussel, and so on.- Print: Newspapers, magazines, design magazines, etc.

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