Cannes Lions
JUNG von MATT GERMANY, Hamburg / JUNG VON MATT / 2006
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Description
Instead of sending out the same boring christmas presents as everybody else, the advertising agency invited clients and friends to the first virtual christmas market. Here the users were able to "play" with the agency and its most prominent staff.
Plus: Each attraction on the market is a little interactive application that triggers a viral response mechanism. You throw cans at agency employees and get a prize sent to you by eCard. You can have a portrait drawn which is sent to you as a fax. Have fun!
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