To make everybody talk about Leo Burnett Lisbon, we decided to put the spotlight on our dog, Tura.

So we promoted her to Creative Advisor. Tura was included in the credits on all our work. After she won several awards, we created a website to show her awarded work, a twitter account with her point of view, a linkedin account, tshirts and a usb card with the agency credentials among other tools to generate content for our B2B campaign.

Our dog, Tura plays an essential role on our creative process. So we decided to promote her to Creative Advisor. And we included her in the credits on all our work

In less than a year Tura became the most awarded dog in advertising.

She even entered the Cannes palais, and went up to the stage to pick up their awards.Because of all that glory, we created a website to show her awarded work, a twitter account with her point of view, a linkedin account, tshirts and usb card with the agency credentials.

All this with one goal: to generate content for our B2B campaign