Using photos of unhappy lawyers, architects and doctors working - each of them expressing not very pleasant truths about each job and advising the students, after getting their degrees, to give up their tedious profession.Postcards and posters were distributed in the leading universities inviting the students to write a few words and to submit their CV to the agency. The candidates should complete the sentence: "What I really, really want is to work in a Ad Agency, because…"

The campaign was very successful and soon got into the newspapers. The Agency was invited to make a presentation to the students in some Universities.