To create awareness for this 100% unbiased site, flyers were distributed during the (Dutch advertising) Effie Award event. An advert was placed in the Adformatie Effie special along with a supporting banner campaign.

To make the website a believable comparison site we deliberately designed the site badly, so that it fitted with the average look and feel of a comparison site.

We had over a thousand visitors within the first week. Taking the very small target group in mind, this was a big success resulting in several new business possibilities. As a bonus, we received many emails from concerned agencies, asking if they too, could be included in the database of AGENCYSELECTOR.NL