A compelling crime story with a keen eyed detective as the protagonist is always very intriguing.

The idea was to create “Crime Scenes” where the TG became the keen eyed detective with the help of the Nokia Lumia 1020 and its zoom feature.

“Crime Scenes” were created with props that led to final clue and a chance to win a Nokia Lumia 1020, which was encased in a locked safe.

Clues were not visible to the naked eye, and could be found only by using the Lumia 1020 to zoom in and focus.

The concept was executed at malls, retails stores, consumer events and premium clubs in six cities (Delhi, Bombay, Bangalore, Chennai, Hyderabad and Kolkata).

Through 124 activity days we reached out to more than 500,000 consumers.

42,558 consumers tried the awesome Nokia Lumia 1020, and 15,769 of them tried to become The Agent 1020.

Two were successful!