Agnes B is a company whose positioning is intrinsically linked to the personality of its founder. Much more than just a fashion designer, Agnes B has always been socially engaged (ie - the fight against AIDS) and committed to supporting young painters, photographers, musicians, etc. Just like the brand’s boutiques in the real world, the Agnes B e-commerce site immerses visitors in the designer’s unique world. It’s an airy space with photographs from exotic locales and other artwork on the walls. Users can leisurely explore the e-boutique with an intuitive, interactive navigation on a single screen, and shop while listening to new music from an undiscovered musician.