At the Farmers Loyalty Club communication is based on a simple, clear and direct style designed to convey information aobut the benefits of the club to each member in a creative and speedy fashion.The Farmers Loyalty Club is supported by a complex integrated communication system (impossible to explain in this limited space). Throughout their membership, each AGRO CLUB member receives a series of individual communications.

Given the characteristics of a loyalty scheme such as this, as well as the vast amount of communication and sub-programmes involved, it is impossible to outline the results.

Nonetheless, we would like to point out that during the 2002 period, the number of members increased by 17% and the volume of directed sales increased by 21%.Cepsa's participation in the Agricultural Fuel market has risen from 18% in 2000 to 34% in March 2003. This implies many millions of litres of fuel and, of course, invoicing.