An invitation was sent out a few days earlier than usual. The idea was to be present, in the minds of the Managers every day before the event and to counteract the effect of other later invitations.The managers received a hermetically sealed pack at their homes, containing a typical cheese from Albacete with a strange calendar printed on its rind: portions to remind you how many days are left to your next appointment with the Agro Club and the start of the trade fair.

100% of the managers who were contacted attended, using Cepsa's invitation, and they all took part in the activities designed for them.