Spikes Asia
DENTSU INC., Tokyo / NHK (JAPAN BROADCASTING CORPORATION) / 2018
Overview
Entries
Credits
Background
Live baseball games used to have good ratings, but they have dropped precipitously since 2000. In 2007, live baseball largely disappeared from TV. NHK was looking for a new way to enjoy live baseball games amid a continuous decline in viewership.
Execution
We used the results from our earlier challenge to open an online platform available to any baseball fan on the day of Game 2 of the Japan Series, the championship series to determine the best baseball team in Japan. We asked them to join a contest against our AI. There have been many experiments pitting humans against AI like AlphaGo, Chess, Quiz and so on, but this was significant because it was a platform where all pro baseball fans could go up against an AI.
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