Spikes Asia
YELL ADVERTISING, Bangkok / AI-DEATE / 2024
Overview
Entries
Credits
Background
Advertising is notorious for its long working hours, and we want to change that. According to WHO, working over 55 hours a week killed more than 745,000 annually. Unfortunately, Ad people are familiar with such inhumane working conditions, which result in many suffering from health and mental health problems, and in some cases, even — death. Research shows that the pre-production process, during which ideas are materialized into visuals or storyboards before being pitched to clients, is the most time-consuming. We want to shorten those working time, for Ad people to have more living time.
Idea
AI-Deate is a free-to-use generative AI platform designed exclusively for advertising professionals. In addition to standard AI features, the ‘Text to Storyboard’ feature addresses a pain point, reducing the time needed to finalize a storyboard from days of back-and-forth drafting to just 5 minutes. This feature includes a multi-language type-in prompt, allowing a story treatment or narrative to be transformed into a storyboard that can be edited frame-by-frame later. Furthermore, the complete storyboard retains the human touch and continuity in the agency’s artistic style by enabling in-house illustrators to train the platform internal use.
Strategy
The beta launch in 2023 was a breakthrough, receiving critical acclaim from independent agencies, creative universities, and many leading corporations for its functional yet friendly UX-UI and its conviction to solve the advertising industry's long-standing problem. It reached 32,000 signups and generated 3,820,000 images within its first 100 days of launch. This is just the beginning. AI-Deate will remain forever free-to-use for everyone, and will continue to improve to save time and lives for people in advertising agencies.
Execution
- Text to Storyboard: create the whole storyboard in a minute.
- Real-time Image Generation: immediate rendering of high-quality images.
- Generate Image with ControlNet: Build your characters to life in exact details as we want it with pose and depth control.
- Team Collaboration: Enhance your creative process with collective wisdom.
• Platforms
AI-Deate is free for everyone to access on https://www.aideatelab.com/
• Development stage
Now it’s in the full version.