An engaging banner was required to launch the new 2008 AIB 'Click' Credit Card - with the lowest rate (8.5%) in Ireland. The 3D limbo bar concept was used to visually represent the interest rate through the ‘How Low Can you Go’ copy line. The banner was served 668,382 times and had a total of 213,926 interactions (32%). Total plays equalled 1,808 (0.27% rate) and total click throughs were 1,518 (0.23% CTR). Published on one site (MSN) a CTR of 0.42 % was recorded. The total 2008 card application target was reached within 8 weeks.