The campaign was launched nationally, in two steps. At first, a teasing phase: people are confronted to extremist posters. There are no Aides logos. Pure Anti HIV speeches, with many discrediting clichés, which encourage discrimination.Then a few days later, an Aides band is added. Each band relates to one of the discriminations the seropositives are victims of everyday; and asks to put an end to the "new ghetto".

The campaign, which also got an echo in the newspaper, didn't cost a lot to Aides: the printer worked free of charge and the 60 local offices of the association took care of the billposting.