Cannes Lions

AIDS AWARENESS

TBWA\PARIS, Boulogne-Billancourt / AIDES / 2011

Awards:

1 Shortlisted Cannes Lions
Presentation Image
Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

In this film entitled “Clever Dick”, we undertook to put in scene a young man who carries out extraordinary things… with his penis! Rather than to moralize, this film makes it possible to talk about protection in a shifted way thanks to a ludic message understood by all: a protected penis is a clever penis.

Similar Campaigns

12 items

1 Eurobest Award
The World is Sick

MARCEL, Paris

The World is Sick

2022, DOCTORS OF THE WORLD

(opens in a new tab)