Cannes Lions
TBWA\PARIS, Boulogne-Billancourt / AIDES / 2011
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In this film entitled “Clever Dick”, we undertook to put in scene a young man who carries out extraordinary things… with his penis! Rather than to moralize, this film makes it possible to talk about protection in a shifted way thanks to a ludic message understood by all: a protected penis is a clever penis.
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