Cannes Lions
M.E.C.H. McCANN ERICKSON COMMUNICATIONS HOUSE, Berlin / AIDS FOUNDATION / 2004
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Two matches are plugged in a matchbox, a third one lies with its head upon theirs and erects when lit up. When the whole matchbox bursts into flames, a chart is inserted: Don´t play with fire.
Then we see the incinerated match falling down. Insertion: AIDS is still incurable.
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