Cannes Lions

AIDS AWARENESS

OGILVY FRANKFURT, Frankfurt / MTV / 2007

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Presentation Image

Overview

Entries

Credits

Overview

Outcome

Only by seeding the idea within the German e-Sport community the ad was placed on more than 12,000 online servers. Thus we reached, with the help of hundreds of clans, nearly 1.2 million young gamers which means more than one every 2nd German Counterstrike gamer on World-Aids-Day.

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