Cannes Lions

AIDS AWARENESS

TBWA\PARIS, Boulogne-Billancourt / AIDES / 2010

Awards:

1 Bronze Cannes Lions
Film
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AIDES is the leading association fighting against aids in France, leading the way in all the battles that matter: discrimination, tolerance and open-mindedness. Despite preventive actions on the field, massive communication remains essential.

Assertive yet hilarious, Graffiti delivers the message in the most efficient manner... This TVC celebrates happy sex... as long as it is safe. It’s also a reminder that condoms can be seen as an appealing asset !

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12 items

3 Cannes Lions Awards
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TBWA\PARIS, Boulogne-billancourt

#ShareTheLove

2018, AIDES

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