We decided to speak to homosexuals on the day, and at the place they are all together – The Homosexual Parade.

We sent our AIDS Task Force teams to physically touch every one of them with a simple sticker they could not ignore.

Results:The homosexual community was directly exposed to the message.10,000 stickers were stuck onto parade goers (according to media reports, a total of 12,000 people were at the event).The campaign had an effective impact at almost zero cost