Cannes Lions

AIDS AWARENESS

MARKETEL, Montreal / COCQ-SIDA / 2004

Film

Overview

Entries

Credits

Overview

Description

Two young men are having sex on a bed draped with satin sheets. After a series of intense close-ups, the camera pulls back to reveal that they are not actually in a bed, but in a coffin.

Similar Campaigns

11 items

1 Cannes Lions Award
McDrop

DDB, Paris

McDrop

2023, MCDONALD'S FRANCE

(opens in a new tab)