Cannes Lions

AIDS FUNDRAISING

HOME SWEET HOME, Copenhagen / AIDS FOUNDATION / 2003

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The medium was the message for this campaign. The differentiation from the t-shirt fundraising campaigns - which are seen everywhere these days - came from the idea of creating, promoting and selling an outstanding fashion product in media (packaging and display units) well known from the food industry. The design of the underwear, the packaging and the in-store material were all media and communication vehicles for the same story.

Similar Campaigns

12 items

NZAF - Stand Proud

DDB NEW ZEALAND, Auckland

NZAF - Stand Proud

2021, AIDS FOUNDATION

(opens in a new tab)