Cannes Lions
HAVAS WORLDWIDE ISTANBUL, Istanbul / ACIK RADYO /OPEN RADIO / 2015
Overview
Entries
Credits
Description
Acik Radio is a station that shares news along with music from around the world. We combined the two:
The newstalk in the morning was turned into lyrics which was then composed into a song. It was aired on the same day. Everyday, a new song was created for that specific day.
Many different styles were used, different composers, celebrities, amateur and professional musicians were involved.
What is entered here is just one of the several songs, as a sample. The project continues. All the songs composed (including ones after submissions), original lyrics and translations are at https://soundcloud.com/havas-wwist
Execution
The news talk in the morning was turned into lyrics and was then composed into a song. It was aired on the same day before it was over as "The Song of the Day" on the radio station. Every day, a new song was created for that specific day. Many different styles were used, different composers, celebrities, several amateur and professional musicians were involved in such a creative challenge, willingly. It became a matter of curiosity for the followers wondering what Acik Radio will achieve each day.
Outcome
Although this is an ongoing campaign for only 20 days, many talented people were sucked into the challenge of creating a song in a day. Hence we have worked with several different musicians from all walks, each creating a hype around the station in their own circles. The attraction has resulted in many other famous musicians lining up for upcoming days. These include Turkey's biggest rock band, the most successful philharmonic orchestra, several other pop and rock singers as well as comedians, internet phenomena and rising amateurs.
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