We had a pretty simple challenge to face.

Just increase the number of fans of Sky Company’s Facebook page,

a parachuting school.

But we’ve gone beyond, creating a whole new product for them.

Something no other school can offer yet.

The thinking behind it was simple: what if people could check in at their exact height at the sky?

We created an app that allows the students to check-in at the sky during the jump. Using the device’s GPS, the app let’s them check-in revealing how high they are. If your connection is bad, don’t worry, your height information will still be registered by the iPhone’s GPS.

As soon as the signal comes back, your post will be instantly shared.

The school got a new product to offer, the skydivers got a new story to tell as we invented this new, never seen way to share a story.

As we generated this posts, new stories were spread, friends began to like, comment and share it forward.

And it all begins with a creative use of technology making entertainment happen.

From now on whenever you feel like flying you can share your madness and recommend the school in the air. You show your friends how adventurous you are, generating likes, comments, shares and most of all: fans at Sky Company Facebook page.

The Fan Page that had less than one thousand before the campaign, got almost 10 thousand fans and still growing. The number of jumps grew by 26%.

It was just an idea to raise the Facebook fans, but it became an unique “must have” product to all skydivers in the world.