THE BGH UNITED NEIGHBOURS PROMOTION invited people living in apartment blocks to work together to reduce the amount of energy consumed in their building.The prize: BGH ENERGY-EFFICIENT AIR CONDITIONERS for each flat of the winning building.Neighbours in each building could upload the savings they made on a specially built website – “www.consorciosumidos.com”The website itself saved energy because it only turned on when mouse activated.

TV, Press, Outdoor and Placements helped drive traffic to the website.

Hundreds of buildings signed up.There was widespread media coverage for the campaign.People in the winning building reduced their energy consumption by 19.21%.The other participating buildings made average savings of 9.68%.And the whole population benefitted. During the promotion there were no blackouts at all.