Cannes Lions

AIR CONDITIONING

REDIFFUSION DYR, Mumbai / DAIKIN / 2004

Film
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The platform for Daikin Acs in India is 'Complete Silence.' In India, advertisers on cable TV use archaic strip ads running below the film, to sell their wares. This particular Daikin ad makes use of this very regional technique to bring home the 'silence' platform.

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