Cannes Lions

AIR FORCE

GEORGE PATTERSON Y&R, Melbourne / DEFENCE FORCE RECRUITING / 2010

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Overview

Entries

Credits

Overview

Execution

In a world first media placement, we hid our ad where only our target market could find it - in the source code of a webpage. If you know computers, you know how to reveal the source code of a webpage. And that is where I.T. professionals found the rest of our ad. Hidden In the very make-up of the website.

Outcome

At the time of entering the banner was not yet in market.

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2023, DEFENCE FORCE RECRUITING

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