Cannes Lions

AIR JORDAN 2011

BISCUIT FILMWORKS, Los Angeles / JORDAN / 2011

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Overview

Description

In the 'Dominate Another Day' campaign, Dwyane Wade stars as Agent D3, the James Bond of the basketball world. He attempts his most ambitious mission yet ␣ bringing the elusive championship rings back to Miami. He's a secret double agent who uses basketball as his foil. With the help of his trusted partner, H (played by Kevin Hart), D3's quest leads him far and wide, battling opposing agents like the Green Gang and the Snake Charmer, who are also vying for the rings.Using coded terminology and advanced spy technology, The Mission sets out to create a secret world where basketball and espionage intersect. The campaign paralleled the NBA season to allow the viewer to follow D3's journey to secure the NBA's most precious asset, championship rings.

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