Cannes Lions

Air Swing VR Experience

KOLLE REBBE, PART OF ACCENTURE INTERACTIVE, Hamburg / LUFTHANSA / 2020

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Overview

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Credits

Overview

Idea

For Lufthansa’s appearance at the ITB an immersive VR swing was developed. Its goal: To awake the curiosity of trade fair visitors to travel Lufthansa Group’s top locations. While sitting on a physical swing wearing VR glasses, the user finds itself floating 5,000 meters above the trade fair. The first question: which location should I travel to next? Once their choice is made, they are teleported through the clouds appearing seconds later above their chosen city. The VR Experience has already thrilled over 1,000 visitors at ITB, and will also be used at future trade fairs worldwide.

Execution

Lufthansa wanted to awake the curiosity of trade fair visitors with a desire to travel their top destinations in VR providing at the same time a first-class service just as they do in real life. The idea was to create a setup that combines the real and the virtual world providing the Lufthansa’s first-class service.

The solution was a setup that combines the real and the virtual world: Sitting on a real swing with VR glasses, the user can travel to four locations while a concierge supports him during the experience. For each of the four destinations, 60km² large 3D models were designed to be explored. Location-specific 3D assets and specifically controlled 3D sounds enhance the immersive feeling of depth.

The Virtual Reality Travel Experience has already thrilled over 1,000 trade fair visitors at the ITB from March, 6th to 10th, 2019, and will also be used at future trade fairs worldwide.

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