Cannes Lions

AIR WICK AIR FRESHNER

EURO RSCG LORENTE, Barcelona / RECKITT BENCKISER / 2004

Film
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We see succesive images of cars, mainly convertibles. The sun is shining brightly but the cars are closing their convertible tops, sunroofs and windows. There is a superimposition that reads "It's better inside". And final shot of Air Wick Auto positioned on the dashboard.

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