We were challenged to bring to life AirAsia’s brand promise – Now Everyone Can Fly. AirAsia Friendsy was a Facebook app that delivered on this promise and showcased everything the brand has to offer by handing someone AirAsia’s most prized possession, one of their Airbus A330's!

The challenge was simple (or so it seemed!). How many of your Facebook friends would you actually want to take on holiday? The private Airbus A330 was scheduled to fly return from Sydney, Australia with a three night stay in Kuala Lumpur. AirAsia Friendsy was about to put Facebook friendships to the ultimate test.