Media and market-first tools highlighted the Aircross’ modern features and functions, including graphic media in portals that generated interest, curiosity and impact:•Interactive banners on popular sites incorporated a first-ever GPS, detailing the consumer’s latitude and longitude as they navigated throughout the page with their mouse.•Bespoke tools let consumers take control and write their own headlines on IG, a popular portal.•Aircross-sponsored links in relevant categories in search and display contained mobile actions that allowed for drivers to request test drives.•Blogs, custom layouts and media display in car-specific sites featured expandable banners that let users customize how many cars they wanted to see with what features, essentially making the ad their own.•On Yahoo! the homepage “fell” backwards into an easy-to-navigate pictorial site map “driven” by a 3D Aircross that let users literally navigate the page while seeing all the features of the car.

•Sales increased to an average of 1,433 per month•Test drives increased 317%, resulting in an average of 833 per month, while the category average is 200!

•More than 58 million impressions•3% CTR while the Brazilian display campaign average is 1.3%.