Activity began with an ATL-led campaign, communicating the story of the birth and success of NAS.This was the lead-in to the lead initiative: a competition promoted through radio, online, comic book inserts and PR for kids to design a NAS-plane that would be made real size Activity then culminated in September, in a series of birthday parties at airports and cities. The winner was announced through PR and the plane donated to Unicef.

The campaign was a huge success with 53% of the Norwegian adult population aware of the 5 year birthday & ticket sales for the birthday period: up 73% year on year.