Cannes Lions

AIRLINE

PUBLICIS DIALOG, Paris / BRITISH AIRWAYS / 2006

Presentation Image

Overview

Entries

Credits

Overview

Outcome

Excellent qualitative perception. Target and professional press considered the operation was original, user-friendly, and gave British Airways a more human, affordable image. Excellent PR results. Award at CB News COM’OP Hit Parade.Sales impact on Paris – London route:18% increased sales versus last year5% increased passengers versus last year

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