Cannes Lions

AIRLINE

CRISPIN PORTER + BOGUSKY, Miami / VIRGIN / 2006

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Information on entry homepage

Execution

We took traditional media and turned it into something that didn’t previously exist, making the campaign unexpected and the creative content executed within our small budget stand out. We pushed the envelope with traditional mediums to find a way to execute our campaign exactly as it was envisioned, paving the way for advertisers in the future. Instead of telling our client “sorry, it can’t be done”, which is often the norm, we found a way.

Outcome

Brand awareness has increased 43% since our first VAA campaign was executed. Virgin has also received a tremendous amount of buzz surrounding the Upper Class Suite, including two mentions on the Today Show and write ups in Popular Science, Fast Company, Wall Street Journal and The New York Times.

Similar Campaigns

12 items

Olympic Torch Relay Rio 2016

TEXTUAL, Rio de janeiro

Olympic Torch Relay Rio 2016

2017, RIO 2016

(opens in a new tab)