Fly for Fortune was designed in 10 languages for 58 countries, to enable KLM target groups to get to know the benefits of flying KLM, such as low fares and the many destinations available, in a fun way. Alongside it, Fly for Fun was developed with a view to surprising the target audience with a flying-related game that keeps them involved – and therefore in contact with the KLM brand – for a considerable time.Objective: to enlarge the e-mail database worldwide and to increase the number of online bookings.Target audience: Both new prospects and existing KLM customers.