- Over 200,000 web visits in 3 months- Over 1,500 competition entries - Huge buzz on websites, blogs, and general media.

On TV on the information channel (LCI) with a program dedicated to the campaign (website analysis, interviews), on the radio (France info channel), in the press with articles in professional and non professional newspapers/magazines and of course on the web with references on several sites (Le guide du routard ‘French tourism guide’, Culture Buzz, The buzz night, Buzzmarketing.fr, Buzzlog, tourmagazine.fr ...).