Cannes Lions

AIRLINE

JWT, Tel Aviv / BRITISH AIRWAYS / 2007

Presentation Image

Overview

Entries

Credits

Overview

Execution

Miniature luggage was placed on top of the sushi bar conveyor, encouraging people to help themselves in the same way they help themselves to a sushi dish - creating not only awareness of the product but an activity around the brand and its product: a flight to Tokyo.

Outcome

This "Guerilla" campaign, though a very low-budge campaign, brought awareness to the brand and its new product by several hundred percent. With a limited budget we managed to create a large buzz around the product - especially within our target audience.

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