Cannes Lions

AIRLINE

ADBAT/TESLA, Sao Paulo / TAM / 2012

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As Christmas Eve day gets closer, hours pass more slowly for any child. In 2011, TAM decided to cut the wait. We created an app to bring magic to TAM Airline's flights. In each window, of 156 airplanes, we put stickers with a code that was decoded with our app. When iPhone, iPad and Android devices were pointed to the code, the magic happened: you were able to see Santa Claus flying just next to the airplane.Numbers: 156 airplanes that flew with Santa; 12 thousand windows with the code; 15 thousand app downloads; 1.8 million people that flew with Santa.

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