Cannes Lions

AIRLINE

OGILVY & MATHER, New Delhi / VIRGIN / 2007

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Overview

Entries

Credits

OVERVIEW

Execution

Stickers with famous world destinations were put up across windows in food courts and offices. To a person looking out of the window, it seemed as though famous destinations such as the London Eye have magically appeared in the local landscape.

Outcome

During the week of this promotion, there was a surge in online bookings to the extent of nearly 30%. The competition also attempted guerilla marketing following the success of our promotion.

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