Cannes Lions
OGILVY & MATHER, New Delhi / VIRGIN / 2007
Overview
Entries
Credits
Execution
Stickers with famous world destinations were put up across windows in food courts and offices. To a person looking out of the window, it seemed as though famous destinations such as the London Eye have magically appeared in the local landscape.
Outcome
During the week of this promotion, there was a surge in online bookings to the extent of nearly 30%. The competition also attempted guerilla marketing following the success of our promotion.
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