Transavia.com is a low-cost airline company of the AirFrance KLM group, flying to holidays destination at very convenient rates.

Competitors are many and better known.

The objective of the campaign was to push sales and improve the brand notoriety in the low-cost category.

Economic crisis left Europe with less money to spend, especially for something as trivial as holidays.

But we all have houses full of objects that we don’t use and we want to throw away.

So Transavia.com teamed up with eBay France to create Byebye: the first object-flight converter.

A tool hosted for two weeks on Ebay homepage that allowed people to select departing and destination, get a suggestion of what they could sell, sell and transform their old objects into tickets to go on holiday, using Paypal.

To communicate it, we created a teasing campaign outdoor and digital display.

With this new campaign, transavia.com succeeded in showing French people its ability to understand their problematic and budget restrictions. This campaign was not only a promotion, but above all a new kind of brand tool for French people, a new way to buy and recycle allowing them to book cheaper and cheaper plane tickets.

After Christmas, people use eBay to sell and buy stuffs more than every other part of the year.

Transavia.com team up with eBay to create Byebye: the first object-flight-converter.

So we imagined a plan to address them

• we hosted the converter for two weeks on Ebay homepage.

We created a teasing campaign showing old things and stated that they were in fact some popular transavia destinations. Everybody could scan the QR-code connected to the mobile converter, and sell an object.

On classic outdoor, we placed some Ebay screenshots with objects sold at the same cheap price of the advertised destination.

- 1 800 000 views in one week

- Sales : +10%