Cannes Lions

AIRLINE COMPANY

S,C,P,F, Barcelona / VUELING / 2009

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Overview

Entries

Credits

Overview

Execution

From the start, we knew that the Cloud Hunting project would only be a success if people got involved. So we gave them the necessary tools: We distributed stickers with the Vueling face inside newspapers and at flight arrivals, so that people could join in the hunt for clouds. Following clear instructions, people stuck the face on everything that reminded them of a cloud, took photos and sent them to the buscandonubes.com website. It was relevant since the customers were those who spread the communication around Spain and Europe.

Outcome

- With thousands of hunted clouds in 9 different european countries, we promoted Vueling destinations.- Thousands of hunted clouds could be found at buscandonubes.com- However, mostly all of Spain used the cheapest and most effective form of communication: the word of mouth. - The only problem we now have is that now thousands of Spaniards and Vueling passengers are so obsessed to hunt clouds, that they do so even on places they don´t exist.

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