The only results which really matter to a client’s business are whether a strategy and implementation have changed their audience’s behaviour to one favourable to their business.

The “never far away” campaign increased sales by 79.8% year on year, and revenue by 132.7%, on an identical budget and with no decrease of ticket prices – in fact, average ticket price had increased. On average 6,142 extra tickets/month were sold.In addition 46,500 votes were cast in the video competition, from a total Norwegian population of 4.5million and a student population of 70,000 in the 5 target cities of our campaign.