So let’s give our airplanes to the people. Literally.While the other airlines name their airplanes after famous people, historical facts, cities or relevant events related to the company, we decided to christen our new planes with the names of those who fly them everyday: our passengers.As the “owners” of the airplanes, the winners have the right to travel on it for free, to any of our destinations and whenever they wanted, for a whole year.

The results were better than expected. In two years we became the number one airline in advertising awareness, even above airlines with 60 years in the marketplace.Sales at the time of the anniversary were 64% higher than those of the same date in 2007The airplanes became a media by themselves.