Cultural tension: Experts foresee that Artificial Intelligence will take over 45% of jobs by 2030 (World Economic Forum). But they also predict that early childhood education is 93.4% safe from automation (McKinsey Global Institute).

Idea: Making humans know that teaching is an irreplaceable job so as to encourage them to join it.

To do so, we created the 1st ever preschool class conducted by a social robot. Despite being powered by machine learning algorithms and the vast Internet data, the robot couldn’t cope with children’s non-stop curiosity and endearing nonsense.

Please refer to the case board and case study submitted.

Making humans know that teaching is an irreplaceable job so as to encourage them to join it.

To do so, we created the 1st ever preschool class conducted by a social robot. Despite being powered by machine learning algorithms and the vast Internet data, the robot couldn’t cope with children’s non-stop curiosity and endearing nonsense.

Robots failed to replace human teachers, but succeeded in recruiting them:

- +3,000

new preschool teachers

- +3 million

in PR value (in a small country like Singapore)

- + 1,57 million

interactions in the 1st week

- A nation-wide conversation on

preschool teaching as a truly ‘irreplaceable’ job